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In the year that Apple introduced its Mackintosh PC, Virgin Atlantic Airways made its inaugural flight and ice skaters Torvill & Dean scored 12 perfect sixes at the Winter Olympics, the seeds of a small timeshare company were sown in southern Spain.
And this year, Club La Costa Resorts & Hotels celebrates its Silver Jubilee in business, having in the intervening period grown to a size that Chairman and Founder Roy Peires never imagined possible back in 1984.
From 77 original members and a handful of apartments in Las Farolas resort on the Costa del Sol, Club La Costa took root and blossomed extraordinarily; these days it has more than 50,000 members, 23 owned resorts, a Resort Management operation, a travel business and a freehold properties arm. And we can expect more shoots as CLC spreads itself wider still.
Its reputation as a market leader in Europe has been cultivated through innovation, bringing a flexible Points system of holidays into the mix and introducing a private Yacht Club to its continually evolving product range.
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Celebrating the company’s Jubilee and all that has been achieved is a proud moment for me
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Club La Costa Yacht Club has made available to members holidays normally associated with a privileged elite, with sailings in the Red Sea, around the island of Mallorca and scheduled for off Turkey this summer.
A growing number of members have progressed from its points-based Vacation Club to own Club La Costa resort properties outright, with freehold developments in the UK, Spain and Turkey usually sold with some form of leaseback agreement.
Even in the midst of a difficult global recession, Club La Costa has recently released details of an exciting new freehold development: California Golf Resort -Turkey, hot on the heels of sell-out resort Club La Costa Adonis on the country’s idyllic south-west coast.
California Golf Resort -Turkey is part of the company’s flagship brand. The ‘California’ family of resorts was begun in Spain, establishing a hallmark quality, with interior design of high grade furnishings, classic modern colours and top class materials such as granite work surfaces. Many properties have personal Jacuzzis on terraces and share extensive communal features.
The company will mark its Jubilee throughout the year with celebration plans involving staff and members, with special commemorations for those with the longest records of loyalty.
“Celebrating the company’s Jubilee and all that has been achieved is a proud moment for me personally, Club La Costa staff - many with long service records, and for members who joined in the early days and have witnessed the way we have grown and diversified.
“We are continuing to refine the product, right through from reservations to delivery on site and plan to take our successful formula into other major holiday destinations across the world,” says Roy Peires.
“It really is just the beginning!”
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